How we design our website affects numerous factors in our business. Our website is one of the best drivers for our customers to buy. It plays a vital role in today’s search engine optimization world. Your ranking in SEO and your chances of converting leads rely on the effectiveness of your website.
When a user visits your website, will they know what your company has to offer? What is the value of your business, can they navigate through your website smoothly? For us to answer these questions, here are the tips that we should follow when aiming to have an effective website.
You do not just randomly design your website. You must first have a plan. This plan should coincide with the nature of your business and who your target audience is. To make sure your website’s effectiveness, you must understand the journey that your customers take. The journey from the moment they land on your website until they become your customers.
What specific offers are they looking for? Which of your pages do they view the most? Knowing the answers to these questions will help you design your website.
People nowadays prefer seeking services through their mobile devices. Mobile-friendly websites are websites that can be easily navigated and run smoothly via handheld devices. Having a mobile-friendly website is a valuable advantage in the SEO game.
The factors that you need to look at when making sure your website is mobile-friendly are the following; Structure, Page speed, site design. Make sure your visitors do not have a hard time navigating your website on their mobile devices. If you want to know the mobile-friendliness of your site, you may have it checked by going to google.com and search for the “Google Mobile Test”
If you want more conversions for your business, you have to make sure you are easily found online. Search Engine Optimization is all about aiming to rank up your website when it comes to user search results. When you are at the top, people will likely choose your website over the ones shown below.
Your website is one of the factors of ranking your website in the SEO game. If the design of your website isn’t effective, then your website will likely rank down.
It’s OK to Have White Space
White spaces are those parts in your web pages that do not have any content (Blank). Some designers concern themselves of these blank spaces. Little do they know that these white spaces help with the users’ readability and ideas separation. Your customers are busy and they don’t like to read contents that are too long. Be sure to keep your content short and simple.
When you experiment, you will find the answers to the following questions – Where do the customers click the most? Do they scroll up to the end of the page? Knowing the answers to these questions lets you know which parts of your web design should be improved.
If you think you need help with your web design, remember that there are experts out there who are one call away. Do not hesitate to ask for help. If you do not have the time, resources and the knowledge to design your website on your own, hiring a web design company may be the right path for you.